Cadbury Creme Egg

LI: Analyse text of identify examples of ethos, pathos, and logos

The Persuasive Reading Analysis:

Take another look at the persuasive piece of reading/ writing.

What strategies does the author use to try to persuade you?

Below are strategies writers often use for this form of writing.  Read through each

strategy and decide whether the author used that strategy by writing yes or no in the second column. If you write yes, then explain how the author used that strategy.

Persuasive strategy	Yes / No	How the author used it?
Claim – States the main   point or stance	Yes	The writer very cleverly used the phrase:’ Don't get caught.’ At the beginning of the  advertisement and it is  repeated  throughout the ad.
Big Names –  Mentions experts and important people to support the argument	No
Ethos – Tries to build trust and credibility	Yes	The writer has cleverly said “This little angel.” He said this so he could make the audience think that the girl is innocent and she did nothing wrong.
Pathos – Appeals to the audience’s emotions	Yes	The writers says “The eggs are irresistible so hurry up before they’re all sold so go and get one now.” (Kairos)
Logos – Uses logic, numbers, or  facts to support the argument	Yes	The writer tells us that the cadbury Creme egg taste like e.g Creamy milk, creamy flowing yolk and you can’t resist the two chocolate layers.  These are the facts about the chocolate eggs.
Kairos – Builds a sense of urgency  for the cause	Yes	The writer said that ‘The eggs are irresistible’, so if you don’t go to the shop’s now there will be none left.
Research – Uses studies and   information to make the   argument seem more convincing;  this can be in the form of words, graphs, tables, or illustrations.	Yes	The writer used knowledge about the eggs like what they are made of which is the facts he researched. layer.

Analyse text to identify examples of ethos, pathos and logos.